Anatomy of a Campaign

N.B. THIS PAGE IS UPDATED REGULARLY - scroll to the bottom for the latest results……

Here are ranking results on the campaign started 27th October 2007.

They are for a 3 word phrase that I thought was a good’un, that at least a few hundred people per month will type into a search box. What’s important to find out is how effective, or not, the Webel Way is.

I shall continue to monitor this KWP to see how it copes without the addition of fresh content.

What’s apparent already is the disparity between the engines, the Web 2.0 sites they favor - preferring some sites over others. No surprise I guess that both upcoming.yahoo.com and yahoo video feature in Yahoo results but only yahoo.video ranked in Google.

Yahoo loved Wetpaint.com from day #1 , Google took longer to be convinced. Other interesting daily changes are how a satellite site will be on page #1 today, nowhere to be seen tomorrow and back again on page #1 or #2 a couple of days on. Also how some sites come and go and others improve slowly over time. I’ll be creating a complete report later when I’ve analyzed this campaign, once its over, and give you the KWP and exact urls.

The next campaign will be even better tracked as I’ve been a bit disorganized on this my first one - no surprise there as this was the reason I set up Webel.biz in the first place

In the meantime here are the results to date (scroll down for the latest):

Google top #50 [out of 758,000 results]
date: positions:
27/10 none
29/10 #15
30/10 #4,#7,#8,#17,
31/10 #1,#2,#15,#26,#28
01/11 #4.#5,#6,#9,#10,#20
02/11 #1,#2,#6,#18,#22,#26
03/11 #2,#5,#9,#10,#11,#19
04/11 #1,#2,#9,#10,#,#15,#18,#19,#19,#30,#37,#38
05/11 #1,#2,#9,#10,#11,#12,#18,#20,#21,#25,#26,#31,#33,#35,##36,#41,#46,
07/11 #4,#5,#6,#9,#10,#12,#13,#14,#15,#19,#29,#40,#44
08/11 #4,#5,#6,#9,##10,#11,#12,#13,#15,#28,#37,#40,#41,
09/11 #4,#5,#6,#9,#10,#11,#12,#14,#16,#37,#40,#41,
10/11 #4,#5,#6,#7,#11,#12,#13,#14,#15,#16,#17,#32,#41

Sorry if you’re hanging on my every post - I drank too much in my new wine cellar on Saturday evening and spent Sunday recovering and couldn’t face my computers. Needed a day of chicken soup and old Jimmy Stewart videos.

Still things seemed to be going OK in my absence as I see I still have over 50% of the 1st two pages in Google with 6 positions on page #1! (see below):

12/11 #4,#5,#6,#7,#9,#10,#13,#14,#15,#16,#17,#21,#27,#34,#40,##43,#46,
14/11 #4,#5,#6,#7,#9,#10,#13,#14,#15,#24,#34,#38,#41,#45
16/11 #4,#5,#6,#7,#10,#11,#12,#23,#24,#34,#38,#44,#45,#49

Time has passed and I’ve done nothing on this campaign for 5 days so let’s go see what’s happened (I’m only going to be looking at the top #30 for these later rankings:

21/11 #4,#7,#9,#12,#17,#19,#24,#25,#27,

Hmmm, 3 on page #1 (ditto #2 and #3) = 30% coverage - not to be sniffed at but…..

Yahoo top #50 [out of 750,000 results]
date: positions:
27/10 none
01/11 #1,#28,#36,
04/11 #2
05/11 #2,#3,#16,#18,#27,#35,#36,#37,#40,
08/11 #2,#4,#8,#9,#14,#19,#20,#30,#32,#37,#38,#40,#43,
09/11 #2,#4,#12,#17,#27,#28,#30,#36,#37,#39,#42,#48,
10/11 #2,#4,#8,#12,#17,#18,#28,#35,#36,#38,#41,#48,
12/11 #2,#5,#8,#12,#16,#18,#19,#20,#31,#33,#36,#39,#43,#50
14/11 #2,#7,#11,#13,#16,#17,#28,#30,#31,#33,#37,#40,#43,#46
16/11 #5,#11,#14,#15,#17,#18,#27,#29,#31,#35,#40,#43,#50

As I said above I’m just doing the top #30,

21/11 #1,#6,#10,#16,#18,#19,#25

MSN top #50 [out of 370,000 results]
date: positions:
27/10 none
01/11 none
08/11 #1,#2,
10/11 #1,#2,#3,#19
12/11 #1,#2,#3,#18,
16/11 #1,#2,#3,#19,

21/11 #1,#2,#4,#5,#6,#17,

I was looking at how the top rankings slipped somewhat as time passed . I felt disapointment but then thought:

“I own half of Google page #1 for my KWP after just 3 weeks. The top 2 on MSN and a mish mash on Yahoo. What am I feeling disapointed for?”

[Yep I know this domination is diluted as I post new rankings, bear in mind that I'm editing and re-editing an original page on this site as new rankings come in].

AND I had two out of the top 5 on all three after a week! (OK MSN took a bit longer)

OK that’s this campaign finished, but I’ll come back to it, say once a week, and post rankings. Once I’ve established which 2.0 sites establish reasonably permanent placement (varies between the three Search Engines) and which are good for a ‘quick hit’ only I’ll start giving the various sites here ratings of some sort.

I’m looking forward to getting started on the next campaign and am in the process or sorting out video, podcast, text (ready to copy & paste - it’s for a different affiliate program (lower payout but better chance of residuals). In fact I intend to only use the ‘high performers’ from this first campaign and see if a 7 day campaign is feasible.

I’ll try and do a better of job of tracking it this time too (note to self: steer clear of the wine cellar ) and will post results mid December.

RANKING UPDATE - 16th December 2007 (around 6 weeks since this campaign finished) and I’ve done zero work on it, haven’t added to blogs, posted comments - nothing! But it’s looking pretty healthy

Google: #4,#5,#6,#9,#10,#12,#13,#19,#20,#21,#23,#24,#26,#31,#37

Yahoo: #3,#9,#10,#16,#30,#31,#40,#42,

MSN: #1,#2,#3,#4,#5,#6,#7,#8,#9 (NO JOKE! Wow, way to go MSN!) #19,

This is showing me that the results are ’sticky’ and not as temporary as I at first feared. I’ll come back to this one in the New Year to see how it looks.

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Update 29th December (with specifics)

Google: #4(Wordpress Blog), #5(HubPages), #6(Blogger), #9(YouTube), #15 (main site/blog-post), #20(Blogr), #28(another blog),
Yahoo: #3(My main web site), #6(www.mysite/blog/main post), #13(Propeller), #14(Blogr), #27(Yahoo Video), #28(Newsvine)
MSN: #1(www.mysite/blog), #2(ditto-main post), #3(YouTube), #4(Wetpaint), #5(Wetpaint/thread), #6(Blogr), #8(str8up), #10(PageFlakes), #11(blogr), #13(pageFlakes), #14(PageFlakes), #21(an old blog of mine with a Clipmarks post),

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Update 8th January (with specifics)

Google: #4(Wordpress Blog), #5(HubPages), #6(Blogger), #7(Veoh) #11(YouTube), #16 (Yample re main blog post), #18 (Main blog post), #22(Blogr), #26(Jaiku), #28(another blog),
Yahoo: #4(My main web site), #6(www.mysite/blog/main post), #12(Blogr), #14(Propeller), #27(Newsvine), #29(Yahoo Video)
MSN: #1(www.mysite/blog), #2(ditto-main post), #3(YouTube), #4(Wetpaint), #5(Wetpaint/thread), #6(Blogr), #7(Blogr) #9(str8up), #12(PageFlakes), #18(an old blog of mine with a Clipmarks post),
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So still looking rather healthy after nearly 3 months and NO work done on any aspect of this campaign since.

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